A new text by Willem de Vlam about three childhood friends who are now in their thirties. Albert (Appie) is a coke-addled advertising man who can no longer afford his addictions. At a holiday villa on Ibiza, he asks his childhood friends Eef and Roel to help him get clean. They disappoint each other, and themselves. During the struggle with Albert’s addictions, it turns out that none of these three are the masters of their own existence.
Appie’s villa is a large, three-dimensional mood board. Residue from advertising campaigns, slogans, stock images, and merchandise form an image of his life in a hysterical world of advertising and drugs. But more than just a location, this is also a mental space: an extension of his brain as a copywriter. It is also a childlike space, with a mini-catwalk from his pool to his trampoline bed, a bit like Neverland from Peter Pan.
Opium voor het Volk 2009
text Willem de Vlam
director Vincent Rietveld
light Eva Donker
photo courtesy decorfoto's: Thijme Breukers
spelfoto's: Stephan van Hesteren